Professional Summary
Professional in Advertising and Marketing with experience in web design and
digital projects, developed in both agency and freelance environments.
I am used to working with different teams, workflows and expectations.
I approach my work with a strong sense of responsibility, organization and
respect for deadlines. I value clear communication and practical solutions
that support real business needs.
I work with attention to detail, consistency and long‑term thinking.
I am comfortable working remotely, collaborating with international teams
and contributing in a reliable and steady way to ongoing projects.
Professional Experience
Publicist — Fundación Almagua
April 2019 – January 2026 · Cali, Colombia
Supported communication and promotional activities for cultural and fashion
events. Planned and assisted promotional actions for both digital and
in‑person events, including participation in fashion fairs and runways
such as Cali Distrito Moda.
Collaborated on booth design, on‑site communication materials, QR code
experiences and simple augmented reality elements to enhance visitor
interaction and product promotion.
Contributed to website updates and basic digital positioning efforts from
a visual and communication perspective.
Marketing Manager — Connect & Close
February 2022 – January 2026 · LATAM / USA
Planning and coordination of digital marketing efforts focused on lead
generation and customer acquisition for projects in the United States
and Latin America.
Supported lead marketing processes, reviewed campaign performance and
implemented practical adjustments based on results, including audience
segmentation and basic funnel analysis.
Worked closely with sales and content teams to keep marketing actions
aligned with business priorities and day‑to‑day needs.
Web Designer — Connect & Close
February 2022 – January 2026 · LATAM / USA
Design and development of clear, functional websites aligned with
marketing and business objectives. Focused on structure, usability
and long‑term platform stability.
Supported eCommerce projects, tracking setups and conversion measurement,
working closely with marketing and sales teams to ensure alignment with
active campaigns.
Responsible for ongoing maintenance, performance optimization,
responsiveness and technical reliability.
Web Designer — Cleo Esencial
January 2024 – October 2025 · Ottawa, Canada
Design and development of an eCommerce website for a natural‑based beauty
brand focused on the Canadian market.
Worked on store structure, usability and a clear shopping experience
adapted to local expectations, with attention to performance and
loading speed.
Created graphic assets including banners, visual elements and image
editing, maintaining visual balance and consistency across the platform.
Supported basic SEO, digital marketing actions and brand positioning
during local events and small business fairs.
Web Designer — Bendita Selva
March 2021 – September 2025 · Manizales, Colombia
Development and management of the brand’s digital presence and eCommerce
platform for a women’s underwear brand.
Complete website and online store design, basic SEO and digital marketing
actions, including Meta tracking pixel integration for conversion‑based
campaign funnels.
Coordinated influencer marketing activities, photo sessions, production
logistics and moodboards to guide visual direction.
Designed digital banners, Instagram content and visual materials for
promotional events and fairs across different cities in Colombia.
Web Designer — Neotropical Ornithological Society
January 2023 – November 2024 · International / USA
Design and development of a scientific and educational website supporting
research, publications and institutional communication related to
Neotropical avian studies.
Focused on clear structure, accessibility and long‑term usability for
researchers, students and conservation professionals.